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Why I Changed The Name Of My BBG Programs

SWEAT - sweat.com
Why I Changed The Name Of My BBG Programs
BBG Name Change

Ladies, I want to share some big news!

I have changed the name of my BBG programs — they're now called High Intensity with Kayla Itsines programs.

I want to share with you some of the history of BBG, the reasons behind my decision, the full, new names for these programs, as well as give you all the details on what has changed — and what hasn’t!

What does BBG mean?

You might have heard of BBG and the BBG Community, but if you’re wondering “what is BBG?”, here’s how it all started. 

BBG was the name of my original workout program, which I created almost a decade ago. The letters stood for “Bikini Body Guide” — I wanted all women to know that a bikini body is YOUR body. I believe that every woman, of every different size and shape, deserves to feel confident. 

Why did the name of the BBG programs change?

I’ve been a personal trainer for over 10 years, and one of the best things about my job is seeing women become the most confident version of themselves — which comes from making health and fitness a priority and seeing training as time for YOU and your goals. 

However, it’s been years since I launched BBG, and over that time, the name started to feel like it represented an outdated view of health and fitness. 

This matters to me because I always want to use language that encourages women, something that has become even more important to me since having my daughter, Arna.

I want women to feel empowered by every aspect of my programs — even their names!

So I decided it was time for a change.

BBG Programs Are Called High Intensity With Kayla

What are the BBG programs called now?

BBG, my original program, is now called High Intensity with Kayla

BBG Stronger, my gym-based program, is now called High Intensity Strength with Kayla.

BBG Zero Equipment, my no-equipment program you can do anywhere, anytime, is now called High Intensity Zero Equipment with Kayla.

Have the BBG workouts changed?

No, my signature 28-minute workouts — which use my effective, high-intensity circuit training style — stay the same!  Only the names of my programs have changed.

If you are already doing my workout programs in the Sweat app, you’ll notice the new, High Intensity with Kayla name the next time you open the app.

However, your program, schedule and workouts will all remain the same. 

That means you’ll be able to continue your training as normal and continue with your fitness progress!

If you are new to fitness and ready to start your journey, start training with my program Low Impact with Kayla, which has NO jumping.

If you have never tried one of my programs before, but you have been exercising for a while, try one of my High Intensity with Kayla programs today. They will challenge you!

What is the new name of the BBG Community? 

The BBG Community is now called the Sweat with Kayla Community.

It was originally created by amazing women all over the world who were using BBG, providing support and motivation for each other on their journey! I am so proud of everything that this community has become.

Even though the Sweat with Kayla Community has a new name, nothing else is changing — the hard work, dedication and sweat of the incredible women who make up the community will always inspire me to give women the tools to feel fitter, stronger and more confident through fitness. 

If you haven’t joined the Sweat with Kayla Community, follow me on Instagram (@kayla_itsines), search for the hashtag #SweatwithKayla on social media or join via the Sweat Forum

Being part of the Sweat with Kayla Community can help you stay accountable on your fitness journey.

You might find healthy recipes, exercise modifications or a word of encouragement when you need it the most — whatever you need, you can always rely on the Sweat with Kayla Community to be there for you.

Ready to become more confident?

If you want to make health and fitness a priority, my High Intensity with Kayla programs are ready for you!

They are designed to help you progress your fitness and help you develop healthy habits in a way that is sustainable, and will benefit you in the long term.

Best of all, my programs give you the tools to empower yourself through fitness — so you can be the most confident version of YOU!

* Results may vary. Strict adherence to the nutrition and exercise guide are required for best results.

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